Terry Barber shoot inspired by Zoflora

With the current focus being on cleaning and disinfecting, I wanted to draw a parallel with current society and an everyday product Zoflora which is a favourite of mine and I started to look at how I can take this everyday object to inspire a campaign reflective of the global pandemic.

This concept was influenced by Terry Barber, the Director of Makeup Artistry for MAC UK and Europe, he is known for the surreal juxtaposition of everyday objects and makeup looks. (Barber, 2020) and describes his own work as a reminder that beauty is fun and shouldn’t be taken too seriously. I like his approach and individualistic, signature style. In a sea of makeup instagram accounts that all look and feel the same Terry really stands out with his unique and unexpected makeup looks.

I chose Zoflora for two reasons; it is a disinfectant, so highly relevant in todays’ society and it is a reflection of what we are going through in this global crisis and the fact it rose to fame further after President Trump suggested people could take disinfectant to help protect them from Covid19. This concept shows that inspiration for beauty and makeup can really come from anywhere not just historic references fine art, sculpture, music and TV, it can also be drawn from modern society and social influences which can also shape trends.

“Don’t inject disinfectant, cleaning brands warn after Trump suggestion”Cleaning brands were trending on Twitter today after the US president’s suggestion for tackling coronavirus.

— THE GROCER - 24 April 2020
The Background
I selected the Country Garden Zoflora product to base my concept around as I was drawn to the colour palette inspired by nature. I decided to create a series of new images that focused more on the whole makeup and fashion look to compare and contrast with the product packing rather than to focus on the macro beauty details as Terry Barber is known for.
Shoot Makeup and Hair
For model Olivia's makeup look I used Giorgio Armani luminous silk foundation shade 5. This gave her skin the sheer coverage and dewy/satin finish that I anticipated as it creates a natural look on the skin.
I then used NARS super orgasm blusher on the apples of the cheeks to create warmth and a rosy look on the cheeks. I also dabbed a bit of the rosy vaseline on the cheeks and lips for extra dewiness and more warmth.
I applied the Benefit Bad Gal Bang mascara and I added a small amount of MAC soft and gentle skin finish to the high points of her face and in the corner of the eye to emphasise her facial features.
For the hair, I simply ran straighteners over her hair as it’s already straight naturally, I then smoothed some shine serum just through the mid lengths and ends to keep it sleek.
Inspiration
I looked at the colours from the country garden product to draw out the key colour palette. I researched a range of country garden flowers and looks at the depths and shades of their petals from violets to pinks and lilacs. As I mentioned I would have focused on macro makeup looks such as strong eye looks that would reflect the garden flowers and nature but I just had the looks I had created for the spring shoot.
I studied numerous country garden paintings from Saatchi Art Gallery and found a peony painting that would have formed my make up inspiration for a subtle eye look.

The Final Images

I used a combination of canva, unfold and picmonkey to create my final images for this concept. Due to Covid19 I had to pivot from the original macro makeup look to using the colour of the clothes combined with the makeup to achieve the look of the final images.